Strategy • Information Architecture • Project Delivery
I turn complexity into strategy—and strategy into results.
I help organizations build new digital capabilities, rethink existing experiences, and move complex initiatives forward when the path isn't obvious. I synthesize user needs, business priorities, and connected systems—bringing strategic judgment, hands-on expertise, and delivery leadership to turn ambiguity into action.
Systems Thinking
UX & Content Strategy
Cross-functional Leadership
Case Studies
Where reframing the problem shaped the solution.
Experience
Leading digital experience and delivery across industries.
2025 — 2026
Marketing Director
Sage Metering, Inc.
Captured 42% more web leads using AI to support research, form development, and implementation of a trackable routing system. Restored the ability to update the company's WordPress site burdened by technical debt. Led working sessions to align engineering, sales, and support on a new product roadmap.
Content Strategy
Stakeholder Alignment
Manufacturing
2021 — 2023
Digital Project Manager & UX Lead
PacificSource Health Plans
As PacificSource’s first digital PM, I triaged internal requests, managed stakeholder relationships, and owned UX strategy. I led a yearlong Medicaid website transformation end to end, guiding a nine-person team, facilitating a 15-person steering committee, and achieving compliance approval. Homepage sessions grew 50%.
Cross-functional Lead
Information Architecture
Healthcare
2019 — 2021
Product Manager, Software
Palo Alto Software
Guided product direction with a 12-person team, translating company OKRs and customer evidence into a quarterly roadmap. Shipped 20+ features, doubled the pace of releases, and addressed onboarding friction, contributing to a 17% increase in trial signups.
Product Strategy
Scrum
SaaS
2016 — 2018
Digital Project Manager & UX Strategist
Breyta (digital agency)
Fueled agency growth by cultivating long-term client relationships and owning a 3-5 project portfolio, leading UX strategy and delivery of websites and apps for regulated organizations and public institutions, including Johnson & Johnson, the University of California, and Amgen.
UX Strategy
Client Management
Agency
2013 — 2015
Web Project Manager
ecoAmerica
Led content, UX strategy, and cross-functional delivery for five Drupal websites from scratch for a national climate initiative, connecting program goals, audience needs, and cross-functional teams within a $500K budget. Helped secure an additional $3M in grant funding.
Content Strategy
Cross-functional Lead
Nonprofit
Education
How the eye for structure started.
Carnegie Mellon University
BFA, Graphic Design
I started in architecture and graduated in design, focusing on information design, visual design, and typography. A senior project, an interactive game prototype, was an early connection between structure, visual communication, and interface design.
Cum Laude
Kudos
What it’s like to work with me.
Deb facilitated discussions across teams to drive alignment, communicated clearly to non-tech stakeholders, and ensured multiple web portals delivered value for a new social change program.
Director, Strategic Partnerships
ecoAmerica
You're solving problems I didn't even know we had! (on the KFLA website redesign)
Director of Technology
Kellogg Fellows Leadership Alliance
She is tech savvy, design savvy, sharp as a tack, and can work circles around anyone I've ever known because she "gets it" right away and then goes into action. What comes back is rapid fire and brilliant.
CEO & Founder
Santa Fe Photographic Workshops
I deeply appreciated that Deb was invested not just in delivering [five Drupal sites] on time and within budget, but also in advancing the organization's mission and culture.
Program Director
ecoAmerica
Winner winner, chicken dinner! (on the Medicaid website rebuild)
VP of Marketing & Communications
PacificSource Health Plans
© 2026 Deb Mindel. All rights reserved.
Strategy • Information Architecture • Project Delivery
I turn complexity into strategy—and strategy into results.
I help organizations build new digital capabilities, rethink existing experiences, and move complex initiatives forward when the path isn't obvious. I synthesize user needs, business priorities, and connected systems—bringing strategic judgment, hands-on expertise, and delivery leadership to turn ambiguity into action.
Systems Thinking
UX & Content Strategy
Cross-functional Leadership
Case Studies
Where reframing the problem shaped the solution.
Experience
Leading digital experience and delivery across industries.
2025 — 2026
Marketing Director
Sage Metering, Inc.
Captured 42% more web leads using AI to support research, form development, and implementation of a trackable routing system. Restored the ability to update the company's WordPress site burdened by technical debt. Led working sessions to align engineering, sales, and support on a new product roadmap.
Content Strategy
Stakeholder Alignment
Manufacturing
2021 — 2023
Digital Project Manager & UX Lead
PacificSource Health Plans
As PacificSource’s first digital PM, I triaged internal requests, managed stakeholder relationships, and owned UX strategy. I led a yearlong Medicaid website transformation end to end, guiding a nine-person team, facilitating a 15-person steering committee, and achieving compliance approval. Homepage sessions grew 50%.
Cross-functional Lead
Information Architecture
Healthcare
2019 — 2021
Product Manager, Software
Palo Alto Software
Guided product direction with a 12-person team, translating company OKRs and customer evidence into a quarterly roadmap. Shipped 20+ features, doubled the pace of releases, and addressed onboarding friction, contributing to a 17% increase in trial signups.
Product Strategy
Scrum
SaaS
2016 — 2018
Digital Project Manager & UX Strategist
Breyta (digital agency)
Fueled agency growth by cultivating long-term client relationships and owning a 3-5 project portfolio, leading UX strategy and delivery of websites and apps for regulated organizations and public institutions, including Johnson & Johnson, the University of California, and Amgen.
UX Strategy
Client Management
Agency
2013 — 2015
Web Project Manager
ecoAmerica
Led content, UX strategy, and cross-functional delivery for five Drupal websites from scratch for a national climate initiative, connecting program goals, audience needs, and cross-functional teams within a $500K budget. Helped secure an additional $3M in grant funding.
Content Strategy
Cross-functional Lead
Nonprofit
Education
How the eye for structure started.
Carnegie Mellon University
BFA, Graphic Design
I started in architecture and graduated in design, focusing on information design, visual design, and typography. A senior project, an interactive game prototype, was an early connection between structure, visual communication, and interface design.
Cum Laude
Kudos
What it’s like to work with me.
Deb facilitated discussions across teams to drive alignment, communicated clearly to non-tech stakeholders, and ensured multiple web portals delivered value for a new social change program.
Director, Strategic Partnerships
ecoAmerica
You're solving problems I didn't even know we had! (on the KFLA website redesign)
Director of Technology
Kellogg Fellows Leadership Alliance
She is tech savvy, design savvy, sharp as a tack, and can work circles around anyone I've ever known because she "gets it" right away and then goes into action. What comes back is rapid fire and brilliant.
CEO & Founder
Santa Fe Photographic Workshops
I deeply appreciated that Deb was invested not just in delivering [five Drupal sites] on time and within budget, but also in advancing the organization's mission and culture.
Program Director
ecoAmerica
Winner winner, chicken dinner! (on the Medicaid website rebuild)
VP of Marketing & Communications
PacificSource Health Plans
© 2026 Deb Mindel. All rights reserved.
Strategy • Information Architecture • Project Delivery
I turn complexity into strategy—and strategy into results.
I help organizations build new digital capabilities, rethink existing experiences, and move complex initiatives forward when the path isn't obvious. I synthesize user needs, business priorities, and connected systems—bringing strategic judgment, hands-on expertise, and delivery leadership to turn ambiguity into action.
Systems Thinking
UX & Content Strategy
Cross-functional Leadership
Case Studies
Where reframing the problem shaped the solution.
Experience
Leading digital experience and delivery across industries.
2025 — 2026
Marketing Director
Sage Metering, Inc.
Captured 42% more web leads using AI to support research, form development, and implementation of a trackable routing system. Restored the ability to update the company's WordPress site burdened by technical debt. Led working sessions to align engineering, sales, and support on a new product roadmap.
Content Strategy
Stakeholder Alignment
Manufacturing
2021 — 2023
Digital Project Manager & UX Lead
PacificSource Health Plans
As PacificSource’s first digital PM, I triaged internal requests, managed stakeholder relationships, and owned UX strategy. I led a yearlong Medicaid website transformation end to end, guiding a nine-person team, facilitating a 15-person steering committee, and achieving compliance approval. Homepage sessions grew 50%.
Cross-functional Lead
Information Architecture
Healthcare
2019 — 2021
Product Manager, Software
Palo Alto Software
Guided product direction with a 12-person team, translating company OKRs and customer evidence into a quarterly roadmap. Shipped 20+ features, doubled the pace of releases, and addressed onboarding friction, contributing to a 17% increase in trial signups.
Product Strategy
Scrum
SaaS
2016 — 2018
Digital Project Manager & UX Strategist
Breyta (digital agency)
Fueled agency growth by cultivating long-term client relationships and owning a 3-5 project portfolio, leading UX strategy and delivery of websites and apps for regulated organizations and public institutions, including Johnson & Johnson, the University of California, and Amgen.
UX Strategy
Client Management
Agency
2013 — 2015
Web Project Manager
ecoAmerica
Led content, UX strategy, and cross-functional delivery for five Drupal websites from scratch for a national climate initiative, connecting program goals, audience needs, and cross-functional teams within a $500K budget. Helped secure an additional $3M in grant funding.
Content Strategy
Cross-functional Lead
Nonprofit
Education
How the eye for structure started.
Carnegie Mellon University
BFA, Graphic Design
I started in architecture and graduated in design, focusing on information design, visual design, and typography. A senior project, an interactive game prototype, was an early connection between structure, visual communication, and interface design.
Cum Laude
Kudos
What it’s like to work with me.
Deb facilitated discussions across teams to drive alignment, communicated clearly to non-tech stakeholders, and ensured multiple web portals delivered value for a new social change program.
Director, Strategic Partnerships
ecoAmerica
You're solving problems I didn't even know we had! (on the KFLA website redesign)
Director of Technology
Kellogg Fellows Leadership Alliance
She is tech savvy, design savvy, sharp as a tack, and can work circles around anyone I've ever known because she "gets it" right away and then goes into action. What comes back is rapid fire and brilliant.
CEO & Founder
Santa Fe Photographic Workshops
I deeply appreciated that Deb was invested not just in delivering [five Drupal sites] on time and within budget, but also in advancing the organization's mission and culture.
Program Director
ecoAmerica
Winner winner, chicken dinner! (on the Medicaid website rebuild)
VP of Marketing & Communications
PacificSource Health Plans
© 2026 Deb Mindel. All rights reserved.