Led the strategy and managed the redesign of a nonprofit website to establish value and catalyze its international audience of Fellows. Collaborated with technical leads to leverage existing Joomla platform and Salesforce data to display contextual content and user-filtered results. Role included:

MANAGEMENT:  client communications, project management, client presentations, resource allocations

RESEARCH:  C-level and stakeholder interviews, content audit, site audit

STRATEGY:  goals and objectives, information architecture, taxonomy, navigation

DESIGN:  concepts, wireframes, UX/UI reviews, functional specs

IMPLEMENTATION:  participated in technical feasibility reviews, data architecture and technical specs, testing

RESULTS

Achieved unanimous approval from leadership and Board of Directors.

Client quote - "you're solving problems I didn't even know I had."

(Launch is still pending.)