Photo Contest Campaign
In 2009, the management team ideated on creating a new revenue stream and expand the customer base through an online photography contest.
Led the entire development and launch of a new photo contest site and its marketing, including identifying a SaaS vendor, site design and integration, legal, branding and collateral, and a multi-channel campaign. Messaging extended across social, enews, partner communications, and was incorporated in direct mail pieces.
For inaugural launch, we met revenue goals and grew new leads by 20%.
As of 2015, the bi-annual contest is in its fifth consecutive year.