GOAL

Create a subscription-based, on-demand educational product for 25k members of national photography association to generate new revenue opportunity.

ROLE

Collaborated with senior execs and Board to transform vision of $500K educational portal by re-strategizing business objectives, product positioning, pricing, and content delivery

Co-developed 5yr strategic plan with VP of Education and led business requirements, strategy, wireframes, process flows, functional specs, and contributed to technical integrations.

Led development of online assessment tool, a key differentiator for the industry.

Created 70+ educational videos, overseeing budget, production crew and schedule, and curriculum development with commercial photographers