Solutions at Work - deb mindel : insight out

SITE REDESIGN FOR CALIFORNIA PUBLIC UNIVERSITY

Through extensive research, defined strategy and led the user experience to transform the website for the agricultural division of the Office of the President to position it as an innovator and leader. Technical requirement was to design for existing proprietary CMS.

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SITE REDESIGN FOR LEADERSHIP NONPROFIT

Led the engagement to re-envision a leadership network website to connect people with information and each other. Implemented on existing Joomla platform with a Salesforce data import.

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INTRANET SITES FOR FORTUNE 50 HEALTHCARE COMPANY

Managing both clients and internal teams, owned development of websites and online tools for Fortune 50 healthcare company, working with business units such as legal, medical affairs, regulatory affairs, marketing, and sustainability. Required adherence to governance and technical requirements of SharePoint environment.

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PORTALS FOR NATIONAL CLIMATE LEADERSHIP PROGRAM    

Collaborated with program directors, C-level stakeholders, and agencies to create digital portals across five verticals for  a newly funded, multimillion-dollar climate solutions initiative to engage with mainstream America.

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MARKETING & CONTENT STRATEGY

Directed and executed strategy to increase lead generation via creative, content, and marketing direction across print and digital properties.

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PRODUCT DEVELOPMENT: EDUCATIONAL PORTAL

Developed a subscription-based, on-demand educational product from scratch for 25k members of national photography association to generate new revenue stream. Implemented on CMS with AMS and CDN integrations.

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STRATEGY & PROCESS EXAMPLES

Examples that demonstrate the ability to translate ambiguous or complex concepts to clear visuals in order to define strategy and user experience, including touchpoint diagrams, process flows, site maps, wireframes, concept sketches and decision trees.

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